SEO
To perform well in the natural listings involves an ongoing strategy of optimisation of unique content, linking building, article writing, technical implementation and in-deph analysis to ensure your brand is maximising visibility and targeting the most cost effective search terms for the business. Our integrated approach allows us to work fluidly across all three departments to ensure strategy is implemented effectively and knowledge is shared.
PPC and Affiliate
Our expertise in paid search ensures we offer you the best possible strategy to meet your budget requirements. Working across a variety of marketing channels, we aim to maximise coverage and provide excellent levels of conversion. Utilising our design and content writing services, and in depth research of the target market, we provide engaging content which is constantly evolving to react to the market climate.
Analytics
Essential for making informed decisions about design, marketing strategy and development. The more comprehensive your tracking and analytics the better you will understand how products are performing, why people may be leaving your site, where users are coming from and going to. The beauty of online is that pretty much all marketing spend is measurable and analytics plays a key role in providing this data.
Email marketing
From our experience, effective email campaigns are reliant on good quality content and strong worthwhile messages to communicate. Design is also key and we can work with you to ensure that your content is communicated effectively. Once your emails have been delivered, we can also help you learn from tracking and analytics, and develop more targeted campaigns in the future
Social Media
The social media channels provide excellent opportunities to raise brand awareness and support your other marketing avenues. They offer a rich platform for unique and up to date content, and encourage user interaction and feedback. An effective presence requires constant attention and nurturing, with plenty of fresh engaging content.
Usability
Sometimes it is difficult to predict a users interaction with a website, and users from one demographic may behave very differently from users of another. Usability testing is one way of gaging these reactions and provide better quality and more intuitive design sites. We offer engaging sessions to help you learn about your website and gain insight into target audiences.
What we do...
- SEO
- PPC
- Analytics
- Email Marketing
- Social media
- Usability testing
- Affiliate Marketing
- Content writing
