CWT Digital

This week... Hotel bookings are still driven by price, is it the beginning of the end for Google+ and Google launch Good to Know

on 17th October

Welcome to our latest ‘This Week’ instalment covering all that’s new with travel and technology and of course CWT Digital! As always it’s been another busy week with many of you suffering from the Blackberry/ RIM meltdown and some of you may even be lucky enough to have the new Apple iPhone 4S. If you want to catch up with the rest of the news in the industry then read on!

CWT Digital News:

Our Usability Services-17th October- In case you didn’t receive our email last week we announced our recently launched Usability Service. If you want to know what your target audience really thinks of your site then you should be usability testing. Usability testing enables you to test your sites design, navigation and ease of use to your target audience. We have an introductory special offer for all customers so if you’re interested in finding out more then you can do so here

There’s still time to enter-17th October- You can still enter our Big 10 Mobile Web App competition to win your very own Mobile Web App of your site, to find out more and to enter click here.

Travel News:

Price is still main factor contributing to online hotel bookings-17th September- A recent poll carried out by Invisible Hand has revealed that a whopping 81% of online shoppers consider price the most important factor in purchasing a hotel. Other key features include the location, with three quarters of participants highlighting this and almost two thirds said the appearance of the hotel was significant. Not surprisingly 57% said that reviews were key to influencing purchase. From these results it would appear that consumers are still expecting to pay low prices for hotels, contributing to the pressure for online agents to maintain low prices within the sector, something which has increasingly caused a strain with recent collapses such as Holidays4 U. One positive finding from the survey was that 9 out of 10 consumers would purchase their hotel online rather than go to a travel agent, revealing the impact that online travel has had on hotel bookings.

Bed bank enters flash market-13th October- Over the recent months we’ve seen several online travel agents join the flash sales market and now bed bank TravelCube has dabbled its toes into the arena. TravelCube, owned by Kuoni, have created their own flash sales platform for travel agents called ‘Bounce Deals’. Bounce Deals will include regularly updated offers for week long durations with heavy discounts. The site will be log in only and is aimed at encouraging agents to sell discounted destinations whilst earning commission in the process. Bounce deals is due to go live today in France, Germany, Italy, Spain and the UK.

Technology News:

Google+ activity plummets down- 14th October- Despite having more then 40 million users and having the fastest growing membership of any social media launch it would seem that Google+ traffic is on the decrease. A report carried out by Chitika Insights showed that at its greatest Google+ plus traffic was down 70%. The report also indicated that despite having a healthy amount of users, those users are not returning to or actively using the network. Things aren’t looking too good for Google+ at the moment, particularly after it was revealed that many of Google’s senior management team aren’t using the social network or even have an account.

Google team up with Citizens Advice Bureau- 17th October- Google have collaborated with the Citizens Advice Bureau to launch the ‘Good to Know’ campaign which is aimed at helping people stay safe online. The campaign is aimed at informing people how to manage their information safely such as logging out of accounts and choosing secure passwords.You can see the campaign website here.

That’s all from us this week, we hope you found our update helpful, if you want to keep up with us during the week make sure you follow us on Twitter and like us on Facebook. Have a great rest of the week!