This week...Cruise.co.uk claim there is no need for Google advertising and Google and Facebook introduce new versions of analytics

It’s Monday again which of course means only one thing, it’s time for a ‘This Week’ update. As usual there has a lot been going on in travel and technology, EasyJet are expanding their mobile offering and both Facebook and Twitter Analytics have developed some very useful new features. Of course things are still full steam ahead at CWT Digital and we are constantly working on new projects and of course our Big 10.

CWT Digital News

A new Big 10 opens-6th Oct- Are you aware of the increasing importance of adapting mobile to your strategy? CWT Digital are, and as part of our next Big 10 we are offering you the chance to win a free mobile web app from which your customers can browse your site and latest offers in your very own mobile app. Once built you will be able to keep it up to date with your latest offers and news using our custom-built CMS. Enter here

Travel News

EasyJet announce site for Blackberry- 30th September- In an attempt to increase it’s business service EasyJet has announced a beta mobile site which enables Blackberry users to search and book flights across all it’s European destinations. The low cost carrier has asked users to give any feedback on the site to help improve it’s service before it’s main launch. It would appear that it’s still business as usual for EasyJet after last week’s shock announcement from Stelios of his plans to launch a new carrier ‘FastJet’, things still up in the air it is now rumoured that the new flight company will offer transatlantic flights as opposed to be in direct competition with Easy Jet.

Cruise.co.uk abandon Goggle advertising and still receive 10m hits a year-30th September- Online cruise leader cruise.co.uk revealed last week that despite previously spending £2 million a year on paid search are now spending ‘nothing at all’ and still reaching high levels of traffic. Cruise.co.uk attribute this success to their ability to capture the cruise community via their social channels and forums. Claiming to be the ‘TripAdvisor of cruise’ cruise.co.uk believe that they are now talking to their customers more than ever due to these social platforms. Cruise.co.uk uses forums and question and answer platforms onsite which evidently have proved very useful for their business, CWT Digital actually built the questions and answers platform for cruise.co.uk, if this is something you would like to get added to your site then please do contact us.


Technology News

Google Analytics adds Real-Time Traffic Data-29th September-Google have revealed that for the 1st time they will be releasing real-time web traffic with their new product Google Analytics Real-Time. Real-Time is available through the new version of Analytics from which administrators will get Real-Time reports. The reports will enable users to see what traffic occurred at what time and how many visitors currently are on the site. The feature was released to a select amount of accounts last Thursday and is expected to be rolled out in the next few weeks. This service from Google is free and will be updated to your account shortly (if you have the new version)

Facebook adds ‘People Talking About’ to fan pages-3rd October- Facebook have announced yet another new development, this time to it’s pages insights. A new feature which has been suggested will be called ‘People Talking About’ (Facebook haven’t confirmed this) will feature underneath the amount of likes a page has and is designed to show how many people are actually engaging/ talking about the page. This is designed to show people how engaging pages actually are as well as encourage admins of pages to engage more to boost their score. Other features being added include ‘Friend's of Fans’ (no of friends your fans have) and ‘Weekly Total Reach’ (total amount of people talking about your brand). These features unlike ‘People Talking About’ will only be available to page admins via the insights application.


That’s all from us this week we hope that you have enjoyed our top picks of industry news. Remember if you do want to keep up with us during the week then please do follow us on Twitter and like us on Facebook. Have a great rest of the week.