Click with Technology at the ABTA Travel Convention

Last week was a big week for the travel industry, with the annual ABTA Travel Convention taking place in Malta. Organised by ABTA - The Travel Association, the convention brings together some of the biggest and most influential names in the UK travel industry. Willy Walsh, CEO of British Airways, kicked things off with a presentation after which a variety of forums, master classes and discussion groups filled the next two days with a panel debate on entrepreneurism concluding proceedings.

Click with Technology's Managing Director Dan Caplin was invited to present to Cruise Forum delegates on the subject of 'New Cruise Technology and E-Marketing'. Dan gave an insightful and engaging talk on the cruise industry's current relationship with travel technology, focusing on the importance of the cruise sector catching up with the traditional 'bucket and spade brigade'. Also, Dan delivered some top tips for maximising the potential of technology in a business context that recognises the importance of retaining existing corporate strengths.

Dan said 'it has never been more important to embrace new technology and look at innovative marketing techniques to attract first time cruisers and retain existing customers'.

Speaking about the ABTA Travel Convention as a whole, Dan said that it was 'a fantastic opportunity to learn more about the latest developments within the travel sector, discuss the importance of technology in shaping the future of the industry, and consider how CWT might best serve our clients in the coming years'.