This week...Tunisia uses shock tactics to win back tourists, the top travel apps and mobile apps are on the up
on 20th June 2011Hope you’re all having a great start to the week, to get you going we’ve collected what we think are the best news and topics in the travel and technology world. Here at CWT Digital we pride ourselves on being up to date with all industry news and we want to share that knowledge with you! We hope you enjoy reading our ‘this week’ installment.
Travel News:
Tunisia launches new hard hitting campaign-20th June- In an attempt to woo back tourists to Tunisia, the Tunisian tourist board has released a campaign which uses ‘shock tactics’ and controversial themes. The campaign is aimed at challenging people’s perceptions of Tunisia. There will also be a second campaign which takes a softer approach, which reminds people of the beauty of Tunisia. The campaign contains images of a woman being massaged with the slogan ‘They say that in Tunisia people receive heavy-handed treatment’.
39% of Brits not taking a summer holiday- 20th June- Yet another poll has been released which doesn’t bode well for the travel industry. Finance company ING Direct carried out a survey on 2,000 respondents and 39% of them claimed to not be taking a holiday this year to save on money. Interestingly 9 of of 10 of these will be taking a holiday in the UK instead. The poll also indicated the travellers are more likely to save for holidays now instead of just putting them on the credit card.
Top UK Travel sites- 20th June- Tnooz has released it’s updated top UK travel sites list and it goes as follows: Thomson remains the most dominant agency site with 8.05% of visits and Expedia comes a close second with 6.5%. TripAdvisor remains firmly at the top for destination and accommodation visits with 10.97%. Finally Easy Jet is at the top of all flight visits with 19.71% of total visits.
Technology News:
Top 5 Travel Apps-17th June- Tnooz have released what they believe to be the top 5 apps for travel, have a look and see if you have any of them!
1-Find My IPhone- If you’ve been out and about and lost your phone in another country then the Find My IPhone app is great as it can locate exactly what street your phone is in!
2-Skype app- A great way to make long distance calls for a fraction of the cost
3-Hotelsbyme- A great location based app which shows you available hotels in your area
4-Google Translate- Does what it says on the tin, translate any word;/ phase into the app and it will translate into your chosen language
5-Kayak App-Search for flights, hotels, transfers, rental cars etc.. all on this one app. You can upload your booking details and it will find out available routes, accommodation around that.
Moblie apps are being used more then the web-20th- Continuing our theme of mobiles, a report from comScore and Alexa show that in the US mobile apps are being used more than web browsing for the 1st time. The report shows that in June this year the average consumer used 81 mins a day on apps and 74 mins on the internet. Of these apps 47% of them were down to games and social media apps. Could this be an indication of how things are to be in the future with users focusing on apps rather than the web?
That's all from us, we hope you have a great week. Of course if you want to find out more about industry trends then you can follow us on Twitter or like us on Facebook.
