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Dynamic Packaging

What is dynamic packaging? Put simply, dynamic packaging is a more flexible way of booking a holiday. It enables customers to break away from the restrictions of the traditional package holiday and instead, build and create their own bespoke holiday.

Travel agents who use a DP website allow the holiday maker to select their own flight, accommodation, and a whole range of other ancillaries. Customers want a one-stop shop with freedom, choice, fast results, and competitive prices. Dynamic packaging drastically improves conversion rates and encourages visitors to return to your site time and time again.

Within this product we are able to offer:

  • Hotel only from a range of bed banks.
  • Low cost, charter and scheduled flights from a variety of suppliers.
  • Online bookable ancillaries including transfers, insurance and car hire.
  • Pricing tools.

We have honed a dynamically packaged solution:

  • Specifically tailored to the individual requirements of our clients.
  • Through listening to our clients' needs and objectives over a number of years.
  • As a result of substantial consultation with experienced retailers and travel professionals.

Security is of the utmost importance for our clients, and you can be assured with CWT Digital that your data is safe and secure.

  • CWT is experienced with handling sensitive customer data including credit card details.
  • We work closely with banks and payment providers to ensure all information is kept securely.
  • Our back office system gives you full visibility and control over your customer payments.
  • CWT's technology experts use the latest encryption and firewall technology, which is constantly monitored and updated.


Dynamic packaging is now THE choice for holiday makers booking online Dynamic packaging gives holiday makers freedom from restrictive tour operator packages, allowing you to be competitive and price conscious in this ever demanding market. Our DP technology is used by some of the biggest names in the UK travel market who benefit from our wide range of suppliers and easy booking journey. Major clients include NCL, Cruise.co.uk, Aldi Travel and PortAventura amongst many others. Visit our travel technology portfolio for more details.